This project involves crafting a strategic digital marketing concept to rejuvenate the iconic bike brand Raleigh by engaging the eco-conscious Gen Z market. 

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The proposal focuses on a bike rental app aimed at improving urban mobility in university campuses and busy city areas. By making Raleigh bikes readily available for rent, the project seeks to diminish traffic congestion, enhance environmental sustainability, and provide a cost-effective transportation alternative. The app features a points system that rewards users for their eco-friendly travel habits, aligning with Gen Z’s emphasis on sustainability and affordability. 

 

Key aspects of this concept include forming partnerships with supermarkets, coffee shops, and potentially student unions to offer exclusive deals and discounts, thereby encouraging the preference for Raleigh bikes over other transportation modes.